You have two choices when it comes to creating promotional Facebook materials for your business.
Direct promotion, and indirect promotion.
Direct promotion is that ‘hard-hitting’ in your face promotion that’s very blatantly asking you to buy.
Indirect promotion is the ‘feather touch’ reminder that keeps a brand, person, or business top of mind.
Indirect promotion is more native to social networks like Facebook. Meaning, it appears more natural and can even add to the conversation online.
How to Promote Your Business on Facebook without Being Overly Promotional – Product Showcase
A GREAT way to promote without being overly promotional is via product showcase using photo or video. So for example:
- Before and after shots of you or your clients using a product (think hairstylist, fitness trainer)
- Share the benefit gained using numbers (getting more leads in business, feeling relaxed and at ease, having fun)
- Showing your product or service in action
In my personal opinion it’s best to share these types of posts WITHOUT links to your site or service.
That way they accomplish the main objective which is to put you and your products / services top of mind for your audience.
How to Promote Your Business on Facebook without Being Overly Promotional – Product Showcase Examples
There’s no better way for you to get new ideas on how you can promote your business on Facebook without being spammy than if I give you concrete examples of what I see as best practices.
Here’s a few of my friends and colleagues in different industries who are teasing their audiences quite well:
Lorri Ratzlaff – Jeunesse Distributor
Lorri Ratzlaff’s live demo of one of her company’s products is absolutely genius.
You can literally see the changes in her skin happen while on camera.
When you have a product this fast and powerful it only makes sense to share it on video
And it literally sells itself.
Lorri puts the links inside this post so people can get their hands on the product immediately and as fast as possible.
Connect with Lorri at LorriRatzlaff.com.
Jon Ochs – Internet Marketing Top Producer
Jon does a great job of sharing a simple case study as a reflection of the training and skillsets that he teaches in his business.
He mentions what worked, what didn’t work, and the RESULT in terms of numbers.
It’s not a ‘flashy’ post, (it doesn’t need to be) but it fully and clearly communicates how his training can help anyone market their business on the internet.
Connect with Jon at JonOchsBlog.com
Rachel Jackson – Visalus Top Income Earner
Rachel’s company Visalus just launched a brand new product, the Vi Neon Energy Drink.
Her post is simple, elegant, and positive – just look at those smiles!
If you’re going to feature a photo of your product, include your FACE in the shot just like Rachel did here.
Connect with Rachel Jackson at WhoIsRachelJackson.com
In Summary – Using Product Showcases to Promote Your Business on Facebook
If when your audience thinks of ______ you’re the first thing they think of – mission accomplished!
There’s really corny ways of doing this… and you know them when you see them.
But even the corny ways can go a long way in your business
Can you think of some ways to use this strategy in your business? Share in the comments below (especially if you have your own example!)
Latest posts by Avram Gonzales (see all)
- How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 7 - January 17, 2015
- How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 6 - January 16, 2015
- How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 5 - January 15, 2015