How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 2

How to Promote Your Business on Facebook Without Being Overly Promotional - Tip 2 - Blog Featured Image

You have two choices when it comes to creating promotional Facebook materials for your business.

Direct promotion, and indirect promotion.

Direct promotion is that ‘hard-hitting’ in your face promotion that’s very blatantly asking you to buy.

Indirect promotion is the ‘feather touch’ reminder that keeps a brand, person, or business top of mind.

Indirect promotion is more native to social networks like Facebook. Meaning, it appears more natural and can even add to the conversation online.

How to Promote Your Business on Facebook without Being Overly Promotional – Product Showcase


A GREAT way to promote without being overly promotional is via product showcase using photo or video. So for example:

  • Before and after shots of you or your clients using a product (think hairstylist, fitness trainer)
  • Share the benefit gained using numbers (getting more leads in business, feeling relaxed and at ease, having fun)
  • Showing your product or service in action

In my personal opinion it’s best to share these types of posts WITHOUT links to your site or service.

That way they accomplish the main objective which is to put you and your products / services top of mind for your audience.

How to Promote Your Business on Facebook without Being Overly Promotional – Product Showcase Examples

There’s no better way for you to get new ideas on how you can promote your business on Facebook without being spammy than if I give you concrete examples of what I see as best practices.

Here’s a few of my friends and colleagues in different industries who are teasing their audiences quite well:

Lorri Ratzlaff – Jeunesse Distributor

Lorri Ratzlaff’s live demo of one of her company’s products is absolutely genius.

You can literally see the changes in her skin happen while on camera.

When you have a product this fast and powerful it only makes sense to share it on video 🙂

And it literally sells itself.

Lorri puts the links inside this post so people can get their hands on the product immediately and as fast as possible.

Connect with Lorri at LorriRatzlaff.com.

Jon Ochs – Internet Marketing Top Producer

Jon does a great job of sharing a simple case study as a reflection of the training and skillsets that he teaches in his business.

He mentions what worked, what didn’t work, and the RESULT in terms of numbers.

It’s not a ‘flashy’ post, (it doesn’t need to be) but it fully and clearly communicates how his training can help anyone market their business on the internet.

Connect with Jon at JonOchsBlog.com

Rachel Jackson – Visalus Top Income Earner

Rachel’s company Visalus just launched a brand new product, the Vi Neon Energy Drink.

Her post is simple, elegant, and positive – just look at those smiles! 😉

If you’re going to feature a photo of your product, include your FACE in the shot just like Rachel did here.

Connect with Rachel Jackson at WhoIsRachelJackson.com

In Summary – Using Product Showcases to Promote Your Business on Facebook

If when your audience thinks of ______ you’re the first thing they think of – mission accomplished!

There’s really corny ways of doing this… and you know them when you see them.

But even the corny ways can go a long way in your business 🙂

Can you think of some ways to use this strategy in your business? Share in the comments below (especially if you have your own example!)

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Avram Gonzales

Social Marketing Wizard at InspirAction Inc.
I stumbled onto the internet in 2010 in an attempt to save my life from an eternal "Groundhog Day" that comes for most people after college. I quickly learned that social media was for more than just fun, there's a lot of money to be made. Since then I've created a full-time income through blogging and inspiring others to live out their dreams.
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About The Author

Avram Gonzales

I stumbled onto the internet in 2010 in an attempt to save my life from an eternal “Groundhog Day” that comes for most people after college. I quickly learned that social media was for more than just fun, there’s a lot of money to be made. Since then I’ve created a full-time income through blogging and inspiring others to live out their dreams.

  • Susan Fisher

    What an awesome post, Thank you for sharing the great tips. I look forward to learning more.

  • Steve

    Great stuff, Avram. Create curiosity and excitement with results, right? Awesome post my man!

  • Carolyn Porter

    Awesome post, love the tips. Thanks.

  • Susanne Amdouni Snowsill

    Avram I am so pleased and so lucky to be mentored by you and nikki with Fb wealth code. You have totally helped me out BIG TIME with rocking my engagements on Fb. Whoever is thinking of grabbing the wealth code top secret ebook, just don’t think JUST GET IT! Love ya! Susanne

  • I’ve created a course called “How to Get Likes on Facebook Without Ads”. I post a pic of my social proof (my weekly likes/reach) every time I mention the course and naturally include a link to buy in the post. This has generated a ton of interest and a nice paycheck too!

  • Hey Avram.. these are some seriously awesome tips.

    Nothing worse than hitting your newsfeed and seeing spam all over the place.

    I guess the only thing worse would be… if you were the one actually spewing the spam. ha ha…

    Thanks for these tips… goes to show you can market, & make money without looking like an idiot.

    Appreciate ya man!

  • prospectornandy

    Those are some really good tips and will come in handy for my facebook promotion !!! Thanks Avram!!!

  • Muriël Dijkema

    A huge part of the promoting people on FaceBook can benefit from your post.

    There is SO much spam. Great post, lot’s of examples, proof,

    love it!

  • Hernando Cortez Springer

    Awesome stuff

  • cool, love that one with the product selling itself as you see it in use!

  • Bianca Roberts

    I love these tips! Thanks fro sharing!

  • Leslie Lane Peabody

    Great information in this post! Thank you! I’m going to be sharing this with some friends who really need it – AFTER I think about how to apply it myself!

  • Avram… great post man!! chalk full of solid nuggets …and thanks so much for the mention. Appreciate you and all that you do 🙂

  • This is good blog, definitely it will promote traffic. The tips are well taken, thank you.

  • Avram you’re a bad ass! SO happy we connected

  • Awesome information

  • I love the term product showcase. It’s a great tip and appreciate you sharing some examples as that is very helpful, thanks Avram you rock!

  • Elaine Rosales

    This is really an eye opener for so many struggling and using spammy links.. Thanks for the tips Avram

  • This was really good. Sometimes we forget to lead with results. That is very important.

  • Cate Saxton

    Avram, I agree as people throw things out it seems without even thinking…and they don’t want to be “Sold” yet they push their stuff onto us! It’s worse than waling into a car dealership or furniture store…at least we’re “looking” to buy in those environments whereas on FB I’m not on there to buy anything…it’s a social scene. So your suggestions here are GOLD to marketers everywhere and I’ll also pay more attention to how I expose my biz too! Thanks Avram! Namaste…Cate

  • Marian Gurowicz

    Great living examples of how to do exactly what you’re suggesting.

  • Dig the non spammy approach, giving first – be interested – after all you never know who’s going to be a customer!

  • eBodybyVi

    Very well put together article and video Avram… I know Lorri & Rachel pretty well, they are definitely marketing genius’.

    Thank You for sharing this helpful post!