How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 3

How to Promote Your Business on Facebook Without Being Overly Promotional - Tip 3 - Blog Featured Image

What’s going on under the hood of your business? What can you share with your potential customers that would pique their interest in what you do?

There are a ton of ways to showcase your business on Facebook without being spammy or overly promotional, and this is one of them.

People LOVE reality television and celebrity gossip magazines – why?

Because our true nature is to be curious and interested in other people, we can’t help but to feed our voyeuristic tendencies through the internet.

How to Promote Your Business on Facebook without Being Overly Promotional – Behind the Scenes Strategy


Give the people what they want!

How to Promote Your Business on Facebook without Being Overly Promotional – Examples

There’s no better way for you to get new ideas on how you can promote your business on Facebook without being spammy than if I give you concrete examples of what I see as best practices.

Here’s a few of my friends and colleagues in different industries who are teasing their audiences quite well:

Keala Kanae – Internet Marketing Top Earner

Not only is Keala Kanae a sexy Hawaiian internet marketing BEAST…

He’s a Master of building anticipation through imagery like the photo below and email copywriting. keala kanae behind the scenes picture Connect with Keala at KealaKanae.com

Amy Starr Allen and Chris Rocheleau – Co-Founders of the Next Level Mastermind

This is a great shot by my friends Amy Starr Allen and Chris Rocheleau.

Amy posted this picture up on Facebook and is not only teasing the audience about what’s to come, but also positions her and Chris as entrepreneurs that are playing at a high level.

I mean, look at that studio, right?

Connect with Amy Starr Allen at AmyStarrAllen.com

Connect with Chris Rocheleau at ChrisRocheleau.com

Kevin Knecht – Empower Network Top Income Earner

Kevin’s shot is another simple way to share the laptop lifestyle, without being ‘in your face’ in how he promotes his business.

Anybody that wants to have the kind of lifestyle that Kevin is sharing from his ‘office’ by the pool is going to naturally be interested in finding out more about it.

Connect with Kevin Knecht at BuildingABrandOnline.com/KevinKnecht

How to Promote Your Business on Facebook without Being Overly Promotional – More Behind the Scenes Ideas

Here’s some other ideas for what you can share:

  • You doing a client intake with a brand new coaching student
  • Preparing for and rehearsing your big speech or talk
  • Your whiteboard planning session at the office
  • Something FUN or funny that’s happening
  • Sneak peeks at what you’re working on

Can you think of some other ideas on what you could share that would indirectly promote your business without being overly promotional?

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Avram Gonzales

Social Marketing Wizard at InspirAction Inc.
I stumbled onto the internet in 2010 in an attempt to save my life from an eternal "Groundhog Day" that comes for most people after college. I quickly learned that social media was for more than just fun, there's a lot of money to be made. Since then I've created a full-time income through blogging and inspiring others to live out their dreams.
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About The Author

Avram Gonzales

I stumbled onto the internet in 2010 in an attempt to save my life from an eternal “Groundhog Day” that comes for most people after college. I quickly learned that social media was for more than just fun, there’s a lot of money to be made. Since then I’ve created a full-time income through blogging and inspiring others to live out their dreams.

  • Thanks for the recognition, Avram!!! Great post, by the way!! (The first thing I noticed was the “imperfection” of my “view.” I should have removed that chair in order to make the shot better. However, maybe it’s “perfect” because it’s not perfect. Did that make sense?

    • Next time Kevin! It’s true some of those details can be important, but in the end it’s the thought of it that really counts.

      Nikki is a genius at putting together the right shot. Little things CAN go a long way but you definitely don’t want to get hung up on them. You took ACTION so that now you can improve and adjust.

      Imperfect action always wins right?

  • Brandi Nicole Minter

    LOVE this!! I just thought of making a reel of my website/behind the scenes stuff on my website to pique curiosity 😉

    • I’m sure you’ve got a ton of goofy and fun stuff to share Brandi – let it all hang out!

  • Thanks Avram….always tremendous value on your blog. Thanks for showing us how to be of Value to others. 🙂

    • My pleasure Regina! Come on back and hang out whenever you’d like 😉

  • and of course posting a blog article with an intriguing pic also works.

  • Alanna Wong

    This is fantastic advice!! Thank you so much!!

  • Carolyn Porter

    Valaable information Avram, thanks for sharing.

  • Ginger Johnson

    Thank you Avram and Nikki for teaching us these ninja skills!

  • Adam Castle

    I think this goes well beyond feeding into voyeuristic tendencies.

    I’m thinking it plays into people’s need for connection. And the “behind the scenes” quality can create a proxy for that.

  • Always enjoy the tips and ideas you share Avram. People are naturally curious by nature so what you shared makes perfect sense. Thanks for sharing!

  • Latifa Ihsan Ali

    Intrigue. Mystery. People do love it. I’m a designer and have shown my audience what new design I have coming for them. I will show fabrics, colors, sketches and even the sewing process to build up that suspense. Without this strategy…it’s just another dress. THANKS for sharing how your favorite marketers feed people’s curiosity Avram!