How to Promote Your Business on Facebook Without Being Overly Promotional or Spammy – Tip 4

How to Promote Your Business on Facebook Without Being Overly Promotional - Tip 4 - Blog Featured Image

Wouldn’t it be cool if you had an army of people promoting your business for you, for free?

That’s what’s possible when you create posts on Facebook that educate people in the area of your expertise, or on what they can do with your product or service.

In my opinion this is hands down the BEST way to get qualified business AND referral business through sharing.

How to Promote Your Business on Facebook without Being Overly Promotional – Promote Through Education




Take just one small aspect of your business that people are constantly asking you questions about (think FAQ) or an aspect of your business that you can teach people about (think DIY)

Then break it down into a photo, video, or text explanation showing your audience how it works and how it can benefit their life or business.

How to Promote Your Business on Facebook without Being Overly Promotional – Examples

There’s no better way for you to get new ideas on how you can promote your business on Facebook without being spammy than if I give you concrete examples of what I see as best practices.

Here’s a few of my friends and colleagues in different industries who are teasing their audiences quite well:

Chris and Susan Beesley – Corporate Accountants Gone 6-Figure Internet Marketers

Chris and Susan Beesley are always offering great advice and insight into their entrepreneurial journey for the benefit of their friends and fans on Facebook.

They shed light on topics and conversations they’re having including the one below.

It kind of reminds me of a sort of “Dear Abby” where both the question and answer are shared.

Connect with Chris and Susan Beesley at ChrisAndSusanBeesley.com.

Kai Lo – Facebook Marketing Badass

Kai Lo is always sharing indispensable tips and knowledge that will appeal to and benefit his network… of network marketers.

That includes personal development, networking, Facebook marketing, inspiration and lots of storytelling.

All of those things position him as a go-to resource and leader in the industry.

Connect with Kai Lo on Instagram.

Aaron Rashkin – The 6 Million Dollar Man

People follow Aaron Rashkin on social media because every single day you’ll get the perfect dose of well articulated personal development, and business success tips.

And because of this, he’s become a well respected leader in the network marketing industry. 

People have joined Aaron for years just because they want to be around someone who’s obviously doing big things.

Connect with Aaron at HomeBusinessTipsWithAaronRashkin.com

Darren Little – The MLM Superhero

Darren Little is another fountain of knowledge inside of the MLM industry who does an incredible job of keeping people entertained on his profile AND educating the public on things that most leaders simply aren’t willing to talk about or disclose.

Follow Darren if you’re ready to learn more about recruiting, quantum mechanics and success principles designed to help you make quantum leaps in your life and business.

Connect with Darren at DarrenLittle.com.

Some other examples of how you can do this:

Come to think of it, this post is a living example of this concept in action.

It brands me as an expert on free Facebook marketing strategies, you benefit from it and learn something new that can help your business, and you just might share it with your friends!

Now, over to you – think of a headline for your next Facebook post that you can teach people something – what is it?

Post your idea below and if I see how I could help you improve it, I’ll give you some feedback to make it even better :)

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Avram Gonzales

Social Marketing Wizard at InspirAction Inc.
I stumbled onto the internet in 2010 in an attempt to save my life from an eternal "Groundhog Day" that comes for most people after college. I quickly learned that social media was for more than just fun, there's a lot of money to be made. Since then I've created a full-time income through blogging and inspiring others to live out their dreams.
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About The Author

Avram Gonzales

I stumbled onto the internet in 2010 in an attempt to save my life from an eternal "Groundhog Day" that comes for most people after college. I quickly learned that social media was for more than just fun, there's a lot of money to be made. Since then I've created a full-time income through blogging and inspiring others to live out their dreams.

  • Joss

    dude you rock! This was great info.

  • Debra Scoresby Palmer

    Thanks for these excellent suggestions for promoting without being spammy, Avram! I love that you provided examples from successful marketers that we can model.

  • Don Schmidt

    Excellent info! Spammy can actually have residual effects on who you do business with. You only get one chance to make a first impression! Thank you much for sharing!

  • Adam Castle

    Over the last few days I’ve heard that using video is a great way of building relationships and captivating people online way too many times to just be coincidence.

    Thank you for being yet another messenger.

    Plan for tomorrow? Shoot more movies.

  • Brandi Nicole Minter

    This is awesome it’s simple and creative and produces more opportunity to create more content by breaking down ONE main topic into TINY bits of value! Great post Avram thanks for sharing ;-)