I’m gonna preface this review of Jab, Jab, Jab, Right Hook by saying this:
Just because I’ve been a fan of Gary Vaynerchuk’s work since the moment I got my hands on Crush It! back in early 2010 it does NOT mean I give the thumbs up on everything that he does.
I feel like in this review of Jab, Jab, Jab, Right Hook I hold the content to the same standard that Gary Vaynerchuk hold’s himself. And that is: Critical, Unfiltered, Straight to the Point.
As someone who’s been building business and driving traffic solely through social media for the past four years I’m going to tell you who Jab, Jab, Jab, Right Hook will benefit most, what I loved about it, what I felt it lacked, and the biggest takeaway I had implementing it into my business.
Who is Jab, Jab, Jab, Right Hook Really For?
Here’s my personal thoughts on Jab, Jab, Jab, Right Hook… watch it now:
In short, Jab, Jab, Jab, Right Hook is for the small business entrepreneur all the way up to the executive level marketing managers of giant corporations who want to build a presence on social media and get an ROI on their efforts.
More specifically though, Jab, Jab, Jab, Right Hook is for entrepreneurs and companies who give a damn about their customers and want MORE than just the money. They want a legacy.
Whether you’re a newbie or a veteran of the internet, there’s much to be had inside of JJJRH.
Newbies will gain an important understanding of WHY and HOW certain posts and campaigns work on the various social platforms discussed in JJJRH… and ultimately shortcut their learning curve because of the hands-on examples and no-fluff perspectives.
Veterans will gain valuable insight on the future of social, how to truly thrive in a ‘noisy’ environment as Gary puts it, and develop the mindset and strategy required to secure your spot in the future.
What I Loved About Jab, Jab, Jab, Right Hook
You get a little bit of strategy and theory up front, and a HEAVY dose of tactical and implementable advice through almost 100 different case studies inside the book.
Every case study is accompanied by rich photos and examples of exactly what to do, and what not to do in your marketing.
No fluff. Nuff said.
What I Thought Was Missing from Jab, Jab, Jab, Right Hook
I don’t know what Gary Vaynerchuk was thinking when he wrote this book and left out YouTube.
Shame on your Gary
In a book who’s tagline reads: “How to Tell Your Story in a Noisy Social World” it’s just weird that it doesn’t include video.
The visual aspects of social marketing are covered heavily through the diagnosis of Instagram, Pinterest, and Tumblr (wtf? Tumblr?)
There’s just a gaping hole that doesn’t include video. I know it’s a book, but we’re all mobile now, we can grab a bit.ly link or scan a QR code and watch a video when we’re prompted and motivated to do so.
Biggest Takeaway from Jab, Jab, Jab, Right Hook
I can’t limit my takeaway to just one big thing… so I’ll narrow it down to two which sort of feed into each other.
First, as a solopreneur with just a VA, Jab, Jab, Jab, Right Hook really helped me choose my battlefield. What I mean by that is that instead of thinking I should be everywhere at once, I have to realize that there are certain places where my time is just going to go much further.
Eventually, as I grow a team around me, I will be everywhere that makes sense – and you should be too. But stretching yourself too thin across multiple platforms that may not even make sense for your business is a quick way to go out of business.
Second, is really understanding that it’s not so much your content that matters, it’s the CONTEXT of your content that matters. I’m going to have to revisit JJJRH more than a few times to really hammer it home but let me put it like this:
In war, a General spends most of his time studying the battlefield, understanding the landscape, and assessing the situation. Throughout history battles have been won because the smarter General took a deep understanding of the landscape and paired it with their strategy.
They understood that no matter how good their strategy, if it doesn’t fit the landscape of the battlefield they’re doomed to fail.
Social media is no different. If you don’t make it a priority to learn the context of every platform that you choose to play on – you will never get the traction you desire.
You can’t just post the same piece of content in the same exact way across multiple platforms and think, “I’m good.”
That’s like traveling to Paris and praying that somebody speaks English. While the French may understand you, they’re going to snub you because you’re not speaking their language.
Final Thoughts on Jab, Jab, Jab, Right Hook
Just get the friggin’ book. Buy your copy of Jab, Jab, Jab, Right Hook here.
Who is Gary Vaynerchuk?
Not really sure who Gary really is and what he stands for? Check out this quick clip called “Between the Clouds & Dirt” which pretty much sums up why I’m constantly talking about this dude.
And if you’re ready for more Gary visit his website garyvaynerchuk.com.
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